Pitch

A pitch is a short, objective presentation used to convince or sell an idea. Making a pitch is nothing more than presenting a proposal to investors, clients, partners or any other type of target audience. The term is widely used in business environments, startups and creative areas. In Samsung Solve for Tomorrow, the pitch is also a decisive element in the final phase, where the winners of the program are selected.

In education, in general, this tool can help present the results of a school project in an attractive and objective way. This is because presentations in this format necessarily need to be short. 

According to Guy Kawasaki (a venture capitalist specializing in marketing and technology), to make a pitch, a person shouldn’t need more than 10 slides and shouldn’t last more than 20 minutes. If more screens are needed to explain the idea, this may indicate that the business or proposal is not well formulated. Therefore, this project presentation should contain the information that is really important to the target audience.

Originated in the world of work, in investment rounds, pitches were born with the purpose of quickly showing the problem that will be solved, the proposed solution and the impact that this solution will have on the market. 

In education, holding “pitches” on a project developed in class is a way for students to systematize their knowledge, recognize the main points of their innovation and to defend their idea in a clear and simple way.

The exact duration varies depending on the target audience, the venue and the type of pitch. At Samsung Solve for Tomorrow, the duration is between 5 to 10 minutes depending on the country. 

Watch this video about “The Secret to Successfully Pitching an Idea” to better understand the subject.